SANDISK, maker of the world’s 2nd best-providing mp3 player (behind Apple’s iPod) has started out a brand new anti-iPod advertising and marketing campaign. You could examine it intimately below:
Right here’s the hoopla in the nutshell. SanDisk is claimed to generally be porting Rockbox, an open up-supply OS for electronic new music players (which supports a number of mp3 equipment), on to its well-liked e200 mp3 player. To carry the subject to community consciousness, SanDisk has started releasing the right before-stated anti-iPod adverts in an make an effort to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations created to resemble posters for an underground revolutionary movement. Just one shows a monkey sporting the iPod earbuds with the line “Are you presently an iChimp?”, and A further is of a guy strung up in white iPod cables just like a marionette, While using the text: “Have you turn out to be an iPuppet?”
Okay, http://edition.cnn.com/search/?text=横断幕 okay. Mp3 Levels of competition is intense- I get it. SanDisk wishes to Enjoy tough- high-quality by me. As far as I’m anxious, open supply is sweet stuff, and there’s little question in my head that SanDisk makes a fantastic item. Opposition is nice for capitalism and The customer. I’m not listed here to tout the technical prowess of one geek gadget more than another.
What I'll touch upon, on the other hand, is the character from the advertisements them selves. I took just one have a look at these things and I’ll let you know right this moment that I’m not heading to modify from iPod to e200. You recognize why? Mainly because being an iPod consumer, I experience like I’m remaining insulted. Hey, I’m not a sophisticated man so I won’t go into the whole nitty-gritty of “Apple will make you make this happen-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Computer system plus のぼり the damn matter functions. That’s why I utilize it.
For my part, SanDisk’s total “groundbreaking” ad tactic, however provocative, is finally misguided. For one thing, SanDisk won’t acquire me about by insulting me and comparing me to your monkey, puppet, sheep, or every other style of farm animal. Next, SanDisk’s adverts also evoke a political edge, which is senseless. For greater or for even worse, individuals obtain iPods simply because they Desire to, not simply because they’re forced to. Additionally, Apple will allow its items to face on their own benefit and they hardly ever insult individuals for not applying them. Even though Apple has poked entertaining at PCs in their own World wide web and television strategies, it’s a significantly cry from SanDisk’s “Are you presently an iPuppet?” strategy.
Most likely I’m an iPod consumer who’s getting this whole issue slightly also personally. But In case the e200 and Rockbox are so fantastic, which I’m sure They're, maybe SanDisk really should just notify us why and Allow the people today make your mind up.
For all of SanDisk’s anti-iPod energy, Apple could easily fire back and say SanDisk remains to be #2, and 2nd put is the primary loser. Whether or not it’s accurate, it would be insulting, right?