SANDISK, maker of the entire world’s 2nd most effective-offering mp3 player (driving Apple’s iPod) has began a whole new anti-iPod marketing marketing campaign. You can read about it in detail right here:
Right here’s the hoopla within a nutshell. SanDisk is said to become porting Rockbox, an open up-supply OS for electronic new music gamers (which supports many alternative mp3 products), onto its well known e200 mp3 player. To deliver the issue to general public consciousness, SanDisk has began releasing the just before-pointed out anti-iPod ads within an try and blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations made to resemble posters for an underground revolutionary motion. One particular shows a monkey sporting the iPod earbuds with the road “Do you think you're an iChimp?”, and Yet another is of a man strung up in white iPod cables like a marionette, Together with the text: “Have you ever turn out to be an iPuppet?”
Alright, alright. Mp3 Levels of competition is intense- I get it. SanDisk wants to Participate in rough- high-quality by me. In terms of I’m worried, open up source is sweet things, and there’s little question in my mind that SanDisk helps タペストリー make a very good item. Competition is sweet for capitalism and The buyer. I’m not below to tout the specialized prowess of 1 geek gadget more than another.
What I'll comment on, nevertheless, is the character from the ads them selves. I took one look at these items And that i’ll let you know right now that I’m not heading to switch from iPod to e200. You understand why? For the reason that being an iPod person, I come to feel like I’m getting insulted. Hey, I’m not a sophisticated dude so I received’t go into The complete nitty-gritty of “Apple helps make you try this-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my Computer system as well as the damn factor is effective. That’s why I utilize it.
In my opinion, SanDisk’s total “groundbreaking” advertisement strategy, however provocative, is finally misguided. For another thing, SanDisk received’t earn me in excess of by insulting me and comparing me to a monkey, puppet, sheep, or another type of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is unnecessary. For superior or for worse, folks acquire iPods given that they Desire to, not mainly because they’re forced to. Additionally, Apple permits its products and solutions to stand by themselves advantage plus they in no way insult people today for not employing them. Despite the fact that Apple has poked pleasurable at PCs in their own personal Online and television strategies, it’s a significantly cry from SanDisk’s “Are you presently an iPuppet?” approach.
Possibly I’m an iPod person who’s getting this whole detail just a little much too Individually. But In the event the e200 and Rockbox are so excellent, which I’m absolutely sure They're, maybe SanDisk really should just tell us why and Allow the men and women make your mind up.
For all of SanDisk’s anti-iPod hard work, Apple could quickly fireplace again and say SanDisk remains #two, and 2nd position is the primary loser. Even though it’s legitimate, It will be insulting, appropriate?