SANDISK, maker of the planet’s 2nd most effective-selling mp3 player (at the rear of Apple’s iPod) has started off a brand new anti-iPod marketing marketing campaign. You are able to read about it in detail listed here:
Below’s the hoopla inside of a nutshell. SanDisk 横断幕 is said to become porting Rockbox, an open up-resource OS for digital music players (which supports a variety of mp3 units), on to its well known e200 mp3 player. To bring the issue to community consciousness, SanDisk has started releasing the before-outlined anti-iPod advertisements within an make an effort to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations built to resemble posters for an underground revolutionary movement. Just one displays a monkey sporting the iPod earbuds with the road “Are you currently an iChimp?”, and A further is of a guy strung up in white iPod cables just like a marionette, with the text: “Have you develop into an iPuppet?”
Okay, ok. Mp3 Level of competition is intense- I get it. SanDisk would like to Enjoy tough- fine by me. So far as I’m concerned, open up source is good stuff, and there’s without doubt in my mind that SanDisk tends to make a good merchandise. Level of competition is sweet for capitalism and The customer. I’m not right here to tout the specialized prowess of 1 geek gadget more than An additional.
What I'll comment on, on the other hand, is the nature of the advertisements on their own. I took one take a look at these items And that i’ll tell you at this time which i’m not likely to change from iPod to e200. You know why? For the reason that as an iPod person, I sense like I’m getting insulted. Hey, I’m not a complicated guy so I won’t go into The complete nitty-gritty of “Apple tends to make you make this happen-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Personal computer along with the damn detail operates. That’s why I use it.
For my part, SanDisk’s total “innovative” advert tactic, having said that provocative, is finally misguided. For something, SanDisk won’t earn me above by insulting me and evaluating me to some monkey, puppet, sheep, or any other kind of farm animal. Next, SanDisk’s ads also evoke a political edge, which is senseless. For greater or for even worse, men and women purchase iPods because they Desire to, not mainly because they’re forced to. Furthermore, Apple makes it possible for its merchandise to face by themselves advantage they usually hardly ever insult http://edition.cnn.com/search/?text=横断幕 people today for not applying them. Despite the fact that Apple has poked fun at PCs in their own Web and television campaigns, it’s a far cry from SanDisk’s “Do you think you're an iPuppet?” tactic.
Possibly I’m an iPod consumer who’s using this total issue a bit as well personally. But If your e200 and Rockbox are so good, which I’m confident These are, perhaps SanDisk should just notify us why and Enable the individuals make your mind up.
For all of SanDisk’s anti-iPod hard work, Apple could quickly fireplace again and say SanDisk continues to be #2, and 2nd location is the very first loser. Even if it’s accurate, It might be insulting, suitable?