SANDISK, maker of the entire world’s 2nd greatest-advertising mp3 player (powering Apple’s iPod) has began a whole new anti-iPod promoting marketing campaign. You can read about it in detail here:
Below’s the hoopla in the nutshell. SanDisk is said being porting Rockbox, an open up-source OS for electronic audio gamers (which supports numerous mp3 products), on to its popular e200 mp3 player. To deliver the make any difference to public consciousness, SanDisk has began releasing the right before-stated anti-iPod adverts in an try to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations manufactured to resemble posters for an underground revolutionary movement. Just one demonstrates a monkey sporting the iPod earbuds with the road “Do you think you're an iChimp?”, and another is of a man strung up in white iPod cables similar to a marionette, Together with the textual content: “Have you become an iPuppet?”
All right, all right. Mp3 competition is intense- I get it. SanDisk really wants to Perform tough- fine by me. As far as I’m worried, open up supply is sweet stuff, and there’s undoubtedly in my mind that SanDisk can make a great product or service. Competitors is good for capitalism and The patron. I’m not right here to tout のぼり the technological prowess of 1 geek gadget over another.
What I'll comment on, however, is the character from the advertisements themselves. I took one evaluate this stuff and I’ll inform you at this time that I’m not heading to switch from iPod to e200. You realize why? Because as an iPod person, I feel like I’m currently being insulted. Hey, I’m not an advanced man so I gained’t go into The complete nitty-gritty of “Apple tends to make you make this happen-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Computer system and also the damn detail performs. That’s why I use it.
In my opinion, SanDisk’s full “innovative” advertisement strategy, having said that provocative, is in the long run misguided. For something, SanDisk gained’t get me more than by insulting me and evaluating me to your monkey, puppet, sheep, or any other style of farm animal. Next, SanDisk’s ads also evoke a political edge, which is not sensible. For superior or for worse, people today invest in iPods since they Would like to, not since they’re pressured to. In addition, Apple enables its goods to stand by themselves benefit and they hardly ever insult people for not making use of them. Although Apple has poked exciting at PCs in their unique Web and TV strategies, it’s a far cry from SanDisk’s “Have you been an iPuppet?” approach.
Most likely I’m an iPod user who’s taking this full detail somewhat way too personally. But In the event the e200 and Rockbox are so excellent, which I’m sure These are, perhaps SanDisk ought to just tell us why and Allow the folks decide.
For all of SanDisk’s anti-iPod work, Apple could quickly fireplace back again and say SanDisk remains to be #2, and 2nd spot is the 1st loser. Even though it’s true, It could be insulting, right?
